Grand Rapids Santa Parade
The Grand Rapids Jaycee chapter contacted me to create a website for the annual Art Van Santa Parade that happens in downtown Grand Rapids at the end of November. I was hired to maintain the Santa Parade website the following year, but new web practices that emerged compelled me to scrap the previous year’s site and start over, making it failsafe for several years to come.
I created this site with future technology in mind, creating the site and graphics for use with Retina displays. The SEO presence of the previous sight was lackluster. Now, their site is at the top of search indexes.
Years ago I made the transition to creating all of my sites with responsive designs to accommodate for the growing number of devices that were accessing the Internet. I continued that tradition with this site, ensuring a consistent look no matter what you use to browse the Internet.